2020-21 Hat Trick Growth Challenge Registration

Welcome to the Hat Trick Growth Challenge Registration for the 2020-21 season! The Hat Trick Growth Challenge guides youth hockey leadership through national programs and tools to drive participation at the 4-to-8 age group. By growing hockey in this age group, programs will experience long-term growth as children continue to develop. This growth blueprint guides youth hockey leadership through national programs and tools to realize their goal of growing their association at the 8-and-under age category.

By participating in the Hat Trick Growth Challenge, your program will be accomplishing two things:

  1. You will drive participation in the 8 & under age group and ensure that your program continues to grow as these players graduate to older age levels.
  2. Your association will establish itself not just as the best hockey program locally, but as the best youth sports option in your community!

To complete the Hat Trick Growth Challenge, participating associations will utilize programs that emphasize the three main driving forces of growth - Retention, Acquisition, and Conversion

*If you or your association participated in USA Hockey’s growth programming in a previous season, please register with the same email address*

Contact Info

If you've previously participated in the Hat Trick Growth Challenge, please utilize the same email address.

Association / Program Name

If you do not find your association, then USA Hockey currently does not have your association registering members at the 8 & under age level. Please have your association registrar contact local Affiliate leadership to get authorized for the current season

Association Mailing Address
Hat Trick Challenge Structure

If your association completes 1, 2, or 3 challenge items from each growth strategy (retention, acquisition, and conversion), your association will receive either Bronze, Silver, or Gold status.

  • Bronze Commitment (Complete 1 challenge item from each growth strategy)
  • Silver Commitment (Complete 2 challenge items from each growth strategy)
  • Gold Commitment (Complete 3 challenge items from each growth strategy)
Retention
  • Participate in Welcome Back Week (Sept 13-19, 2020)
  • Host a season kickoff or return to rinks event
  • Host an equipment drive or purchase quick change goalie gear
  • Hold at least two parent meetings for 8U program during the season
Acquisition
  • Host a Try Hockey For Free Day event on the national date (Nov. 7, 2020)
  • Host a Try Hockey For Free event during Hockey Week Across America (Feb. 20, 2021)
  • Host a Try Hockey For Free event at any point of the season (must be registered with USA Hockey)
  • Host a girls-specific Try Hockey For Free event during Girls' Hockey Weekend (Dates coming soon!)
Conversion
  • Create a female-focused initiative within your coed 8-and-under program
  • Host a transition or next-step program after Try Hockey dates
  • Apply for a growth grant
  • Create a program pathway visual for your youth hockey program