2020-21 Hat Trick Growth Challenge Registration

Welcome to the Hat Trick Growth Challenge Registration for the 2020-21 season! The Hat Trick Growth Challenge guides youth hockey leadership through national programs and tools to drive participation at the 4-to-8 age group. By growing hockey in this age group, programs will experience long-term growth as children continue to develop. This growth blueprint guides youth hockey leadership through national programs and tools to realize their goal of growing their association at the 8-and-under age category.

By participating in the Hat Trick Growth Challenge, your program will be accomplishing two things:

  1. You will drive participation in the 8 & under age group and ensure that your program continues to grow as these players graduate to older age levels.
  2. Your association will establish itself not just as the best hockey program locally, but as the best youth sports option in your community!

To complete the Hat Trick Growth Challenge, participating associations will utilize programs that emphasize the three main driving forces of growth - Retention, Acquisition, and Conversion

*If you or your association participated in USA Hockey’s growth programming in a previous season, please register with the same email address*

Contact Info

If you've previously participated in the Hat Trick Growth Challenge, please utilize the same email address.

Association / Program Name

If you do not find your association, then USA Hockey currently does not have your association registering members at the 8 & under age level. Please have your association registrar contact local Affiliate leadership to get authorized for the current season

Association Mailing Address
Hat Trick Challenge Structure

If your association completes 1, 2, or 3 challenge items from each growth strategy (retention, acquisition, and conversion), your association will receive either Bronze, Silver, or Gold status.

  • Bronze Commitment (Complete 1 challenge item from each growth strategy)
  • Silver Commitment (Complete 2 challenge items from each growth strategy)
  • Gold Commitment (Complete 3 challenge items from each growth strategy)
Retention
  • Participate in Welcome Back Week (Sept. 16-22, 2019)
  • Host a season kickoff event
  • Apply for a growth grant
  • Hold at least two parent meetings for 8U program during the season
Acquisition
  • Host a Try Hockey For Free on the fall national date (Nov 9th, 2019)
  • Host a Try Hockey For Free on the spring national date (Feb 22nd, 2020)
  • Host a Try Hockey for Free at any other point in the season (must be registered with USA Hockey)
  • Host a female specific event during Girls Hockey Weekend (Oct 4-6, 2019) (must be registered with USA Hockey)
Conversion
  • Create a female-focused initiative within your coed 8U program
  • Host a transition OR next-step program after Try Hockey dates
  • Hold an equipment drive and/or purchase OneGoal/QuickChange equipment from Pure Hockey
  • Create a program pathway visual for your youth hockey programs and communicate the pathway to families using two methods